November 2, 2010 – SmartCup, Inc., announced today that It’s A Grind Coffee House is introducing and launching nationwide, in all locations, the Tea Latte Press and the Coffee Press, two new categories of hot drinks made exclusively with the XPress lid. By utilizing SmartCup’s Xpress lid, the world’s first disposable, portable, recyclable French press in a lid, enthusiasts now will experience increased flavor, freshness and aroma in their tea lattes and coffees.
It’s A Grind Coffee House was established in 1994 with the purpose of providing the highest quality whole-bean specialty coffees and teas in a comfortable, community-focused environment.
“It’s A Grind Coffee House is emerging as one of the world’s foremost coffee and lifestyle brands, and we are excited to be working with them to take their tea lattes and coffees to the next level of excitement,” said Kent Rhodes, CEO of SmartCup, Inc.
“With the Xpress lid, we can offer our guests a customized Tea Latte of their choice, with superior quality,” said Sophia Maksymchak, Director of Marketing at It’s A Grind. “We use the highest quality premium whole leaf tea to handcraft our Tea Lattes. The Xpress lid filters the tea with a mesh that allows more of the whole leaf tea to remain in direct contact with the brewing, which enhances the tea latte’s flavor profile. Each cup of It’s A Grind coffee begins with the finest Arabica beans micro-roasted in small batches. The Coffee Press system allows the guest to choose the coffee of their choice, ground and prepared fresh to release the maximum flavor in each cup.”
SmartCup’s XPress lid integrates seamlessly into the operations at It’s A Grind Coffee House by attaching to their standard hot cup and requiring no modifications.
About It’s A Grind Coffee House
It’s A Grind has locations franchised throughout the United States, including Arizona, California, Colorado, Connecticut, Georgia, Missouri, North Carolina, New Jersey, Nevada and Texas. It’s common to find the franchise partner and his or her family playing host and barista, greeting guests as friends. Each It’s A Grind Coffee House store has a large, comfortable seating area, an eclectic blend of music – and a wonderful sense of place that reflects the ambiance of the neighborhood.
SmartCup, Inc., manufactures and sells the award-winning XPress lid, the industry’s first disposable French Press lid system, to specialty coffee retailers, independent shops, roasters and distributors. Our mission is to bring choice, freshness, customization and a fully portable coffee experience to consumers. SmartCup is located on the web at http://mysmartcup.com/. For more information, connect at firstname.lastname@example.org or dial us at 530-889-1754.