SmartCup, INC. introduced XPress lid, their French press-style devise, at Coffee Fest Seattle held September 25-27, 2009 in the Washington State Convention and Trade Center.
During the event SmartCup provided hundreds of tastings to enthusiastic attendees. Interest ran high for the single-use, single-serve and recyclable lid with a built-in press. Attendees voted it second in the People’s Choice Awards.
“We have been working non-stop for months getting the Xpress lid ready for its debut at Coffee Fest,” explained Kent Rhodes, CEO. “It is gratifying that the work from our core team and our very talented partners paid off with acceptance of our product by the industry.”
It’s the ultimate way to deliver superior taste to the on-the-go customers.
About Coffee Fest
Coffee Fest’s mission is to help attendees build and refine their specialty coffee businesses. It hosts four annual trade shows, including an international show debuting in Hong Kong in November. Coffee Fest remains the industry’s top-performing show, consistently providing retailers with relevant information to hone their business skills and up their bottom line.